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Will continue as UNDP ambassador

His Royal Highness The Crown Prince signed an agreement to continue as Goodwill Ambassador for the United Nations Development Programme (UNDP) for another two-year period.


Crown Prince Haakon was appointed Goodwill Ambassador for UNDP in 2003.

In his capacity as Goodwill Ambassador, the Crown Prince is working to promote the achievement of the UN Sustainable Development Goals, with particular focus on SDG 1 (Ending poverty) and SDG 14 (Life below water).

Crown Prince Haakon signing the agreement to continue as an advocate for the United National Development Programme (UNDP). Photo: Liv Anette Luane, The Royal Court

During his first 12 years as Goodwill Ambassador, the Crown Prince was actively involved in promoting achievement of the UN Millennium Development Goals, which were replaced by the SDGs in 2015.

More people living in extreme poverty due to the pandemic

The work of UNDP has become even more important in light of the COVID-19 pandemic, which is having severe social and economic consequences for the world’s poor.

For the first time in a long time, global extreme poverty is on the rise. UNDP estimates that over 200 million people may be pushed into extreme poverty as a result of the pandemic.

The outcome will largely depend on the steps taken to remedy this. According to UNDP, targeted efforts to achieve the SDGs will make it possible to lift more than 140 million people out of extreme poverty compared to the current situation.

Trips in the field

As Goodwill Ambassador, the Crown Prince has made 25 development assistance-related trips on behalf of UNDP, including to Colombia (2019) Liberia (2017), Timor-Leste (2015), Tanzania (2014), Zambia (2013), Haiti (2012), Nepal (2011), Botswana (2009), Mongolia (2008), Burundi (2007), Guatemala (2006), and Sierra Leone (2005).

 The Crown Prince’s first trip for UNDP was to Cambodia in 2004. Among other things, he visited mine clearance personnel at the Cambodia Mine Action Centre in Kampong Chhnang. Photo: Erlend Aas / NTB scanpix


The 17 UN Sustainable Development Goals

  1. End poverty in all its forms everywhere
  2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  3. Ensure healthy lives and promote well-being for all at all ages
  4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  5. Achieve gender equality and empower all women and girls
  6. Ensure availability and sustainable management of water and sanitation for all
  7. Ensure access to affordable, reliable, sustainable and modern energy for all
  8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
  9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
  10. Reduce inequality within and among countries
  11. Make cities and human settlements inclusive, safe, resilient and sustainable
  12. Ensure sustainable consumption and production pattern
  13. Take urgent action to combat climate change and its impacts
  14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development
  15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
  16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
  17. Strengthen the means of implementation and revitalize the global partnership for sustainable development

Source: the UN

Crown Prince Haakon in Mesetas. Photo: FN-sambandet / Eivind Oskarson.

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